How to Effectively Use Social Media to Recruit Top-Notch Talent

Post Preview

One of the most exciting parts about owning a business is watching it grow. Experiencing rapid business growth can be both exciting and overwhelming. As your customer base starts to grow, you will need more employees to handle the increased workload. Social media is used by 92 percent of the recruiters in the United States to find capable and motivated employees.

If you are new to the world of social media recruiting, you may be surprised to learn how difficult this process can be. Having an effective strategy in place will help you manage these challenges and find the best candidates for your job openings. Read below for more tips on how to use social media recruiting to your advantage.

Create Videos to Share on Social Media

Making your company visible on social media is the first step in a successful recruitment strategy. Job seekers will thoroughly research your company before accepting a position. Providing them with plenty of useful and engaging content about what your company does and the type of culture it has is vital. One of the best forms of media you can use to push your message is video.

Business consulting and management professionals like Eyal Gutentag have been singing the praises of using video in employee recruiting strategies for years. When developing a recruiting video, be sure to keep it short and informative. Telling the watcher about the product/services your business offers and who your core audience is can be beneficial.

Get Your Existing Team Members Involved

If you are attempting to extend the reach of your social media recruiting campaign, getting your existing employees involved is a wise move. Asking your team to share job listings and promotional materials on their personal social media profiles can be helpful. By increasing the number of people posting about your job openings, you can attract a wider range of candidates.

Social Media Recruiting Success Takes Time

Thinking you are going to have success with social media recruiting overnight is foolish. While it will take some time to achieve this success, it will be worth the effort you invest.