Frequently, the trucking industry faces scrutiny in the public along with other exterior sources for a number of reasons. Using the newest pushes to keep the trucking industry “eco-friendly” and also to lower carbon emissions, the is confronted with pressure from many sources to create changes to how they conduct business. However, for each story there’s two sides, and also the issues facing the trucking industry aren’t any different. Lately, several groups came toward start educating the general public concerning the trucking industry to assist tell their side from the story.
One particular group planning to educate the general public about issues facing truckers from your insider’s perspective may be the Truckload Carriers Association. Within the coming several weeks, the Truckload Carriers Association will launch two campaigns they anticipate promoting two areas towards the public: the TCA itself and also the trucking industry generally.
The very first from the TCA’s programs is going to be presenting a Highway Angel of the season award throughout the uDrove Humanitarian Bowl on ESPN. The Highway Angel of the season award is definitely an award that pays tribute to some trucker who did a heroic deed while at work. This award will be provided through the TCA Chairman, John Kaburick, throughout the Humanitarian Bowl before an audience of nearly 30,000 people, as well as a nationwide television audience.
The 2nd a part of TCA’s programs is a television commercial which will air throughout the same football bowl game. The commercial will concentrate on the trucking industry’s support from the Wreaths Across America program, which concentrates on promoting remembrance from the veterans who’ve offered our country. The commercial will feature truckers discussing TCA’s participation within the Wreaths Across America program.
The goal of these campaigns would be to give a face towards the industry in general and also to TCA. The TCA wishes to highlight the positive stuff that they are doing every single day which go undetected through the public. The TCA also really wants to bring about individuals women and men who move our freight on a daily basis to assist bring goods towards the public.