SEO, PPC, and other TLAs

SEO(search engine optimization) and PPC(pay-per-click) ads are the two most essential TLAs (three-letter abbreviations) of online marketing. These TLAs help marketers shape a business’s internet marketing strategy and propel it towards success.

A business’s virtual success is defined by how well its website contributes to its growth. A website catalyzes a business’s upswing by attracting visitors who buy what the company sells or promotes or do something to fulfill the businesses’ purpose of existence. 

Online marketing employs various approaches to attract such valuable visitors, including SEO and PPC campaigns. These strategiesmake a website appear in front of an interested audience whenever they search for something relevant to the website. 

Search engines have certain factors, such as the website’s relevance with the user’s query, its reputation, and search engine friendliness, and they decide a website’s rank based on these factors. 

SEO online marketing techniques help a website rank by ensuring that it satisfies the search engine’s ranking factors. SEO involves using targeted keywords for relevance, earning links from other websites for a good reputation, maintaining a neat website structure for search engine friendliness, etc. All these practices make SEO a time-consuming process, resulting in a delay in SEO’s results. 

If a business’s online marketing strategy requires prompt results, marketers opt for a PPC campaign. PPC campaign leverages the benefits of search engine advertising. It can make a website rank as an ad as soon as it begins. 

Working on a CPC (cost-per-click) system, a PPC campaign differs from a typical ads campaign and charges an amount only when a web visitor clicks on the website’s ad. 

SEO and PPC both rely heavily on KWA (keyword analysis) for their success. KWAyields valuable information about relevant search terms in any niche, the average number of searches these terms get in a month (the higher, the better), and how many other websites are trying to rank for these terms (the fewer, the better).

Landau Consulting, an online marketing company in NJ, helps businesses shape their SEO online marketing strategy and has created this infographic to help you gain an in-depth understanding of SEO, PPC, and other TLAs of online marketing.